Your privacy is a fundamental right, not an afterthought. This Policy explains exactly what personal data 7meter collects, how we use it, who we share it with, and how you can exercise your data rights as a player on our platform.
Six principles that govern how 7meter handles your personal data — explained plainly before the full legal text.
7meter never sells, rents, or trades your personal information to third parties for commercial purposes. Your data is used solely to operate your account and the platform.
Data collection at 7meter follows the principle of minimisation. We only collect information that is necessary to provide the service, comply with legal obligations, or protect the security of the platform.
All data transmitted between your device and 7meter is encrypted via 256-bit SSL/TLS. Sensitive stored data — including payment details — is encrypted at rest using industry-standard protocols.
You have the right to access, correct, delete, and port your personal data. You can exercise any of these rights by contacting our support team directly — no unnecessary barriers.
We retain personal data only for as long as necessary for its stated purpose or as required by applicable law and regulatory obligations. Data is securely deleted or anonymised after the retention period.
Whenever we make material changes to this Privacy Policy, we will notify registered users by email and post a clear notice on the Platform. Your continued use constitutes acceptance of the updated policy.
This Privacy Policy (hereinafter "the Policy") describes how 7meter (hereinafter "7meter", "we", "us", or "the Company") collects, processes, stores, shares, and protects the personal data of individuals who register for or otherwise access and use the online sports betting, live casino, and related digital services available at https://7meter.click (hereinafter "the Platform" or "the Website").
This Policy applies to all registered users of the Platform, including players based in Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and all other locations from which the Platform is accessed. It also applies to visitors who browse the Website without registering an account, to the extent that data is collected during such browsing.
By accessing the Platform, registering an account, depositing funds, or using any feature of 7meter, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not use the Platform.
This Privacy Policy should be read together with 7meter's Terms & Conditions and Responsible Gambling Policy, all of which are incorporated by reference and collectively govern the relationship between 7meter and its users.
For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including but not limited to name, identification number, email address, IP address, payment details, and account activity records. |
| "Processing" | Any operation or set of operations performed on personal data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure, and destruction. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data. For the purposes of this Policy, the Data Controller is 7meter. |
| "Data Processor" | A third party that processes personal data on behalf of the Data Controller under a binding data processing agreement. |
| "Consent" | A freely given, specific, informed, and unambiguous indication of the data subject's agreement to the processing of their personal data for a stated purpose. |
| "KYC" | Know Your Customer — the identity and age verification process required to access full account functionality on the Platform. |
| "Cookie" | A small text file stored on the user's device by the Platform, used to retain session information, preferences, and analytics data. |
7meter acts as the Data Controller in respect of all personal data collected from users of the Platform. As Data Controller, 7meter is responsible for determining the lawful basis on which personal data is processed, ensuring that appropriate technical and organisational security measures are in place, and responding to data subject rights requests in accordance with applicable data protection law.
Certain processing activities — such as payment processing, fraud detection, and analytics — may be carried out by third-party service providers acting as Data Processors. Such processors are bound by written data processing agreements that require them to process personal data only as instructed by 7meter and to maintain appropriate security standards.
7meter collects personal data from users through the following channels and categories:
| Category | Specific Data Points | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, MyKad / Passport / Driver's Licence number | Account registration & KYC verification |
| Contact Data | Email address, mobile phone number, residential address (city, postcode) | Account registration |
| Financial Data | Payment method type, e-wallet identifier (Touch 'n Go, Boost, GrabPay), bank name (Maybank, CIMB, Public Bank, Hong Leong), transaction amounts in MYR, wallet addresses (USDT TRC20) | Deposit and withdrawal transactions |
| Verification Documents | Scanned copies or photographs of government-issued ID, proof of address, payment method confirmation | KYC verification process |
| Communications Data | Content of live chat conversations, email correspondence, support ticket records | When you contact customer support |
| Category | Specific Data Points |
|---|---|
| Technical Data | IP address, browser type and version, device type and operating system, screen resolution, time zone setting |
| Usage Data | Pages visited, features accessed, session duration, bet history, game play history, login timestamps |
| Cookie & Tracking Data | Session cookies, persistent preference cookies, analytics identifiers (see Section 8) |
7meter processes personal data on one or more of the following lawful bases, depending on the specific processing activity:
7meter uses the personal data collected for the following specific purposes:
7meter will not send marketing communications to users who have not opted in, or who have subsequently opted out. Marketing opt-out can be processed immediately via your Account settings or by contacting support.
7meter does not sell, rent, or trade your personal data to any third party for commercial gain. Personal data is shared only in the following circumstances and only to the extent necessary:
All third-party service providers who receive personal data from 7meter are contractually required to implement appropriate technical and organisational data security measures and to process the data only in accordance with 7meter's instructions and applicable data protection law.
7meter uses cookies and similar tracking technologies to operate the Platform, maintain your session, remember your preferences, and improve the overall user experience. The following types of cookies are used on the Platform:
| Cookie Type | Purpose | Duration | Consent Required |
|---|---|---|---|
| Strictly Necessary | Essential for the Platform to function — session management, login persistence, security tokens | Session | No (legally permitted without consent) |
| Functional | Remembering user preferences such as language settings, notification preferences, and last-used payment method | Up to 12 months | No (legitimate interest) |
| Analytics | Measuring page visits, feature usage, and session behaviour to improve Platform performance | Up to 24 months | Yes |
| Marketing | Tracking referral sources and promotional campaign effectiveness for opted-in users | Up to 30 days | Yes |
You may manage your cookie preferences through your browser settings at any time. Please note that disabling strictly necessary or functional cookies may impair the functionality of your 7meter account. Instructions for managing cookies in the most common browsers are available through each browser's help documentation.
7meter retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention guidelines apply:
Upon expiry of the applicable retention period, personal data is securely deleted or rendered permanently anonymous so that it can no longer be associated with any identifiable individual.
7meter implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include but are not limited to:
While 7meter maintains robust security infrastructure, the security of your Account also depends on your own practices. You are responsible for maintaining the confidentiality of your login credentials, using a strong and unique password, enabling 2FA, and not sharing access to your Account with any third party. 7meter will never ask for your password via any unsolicited communication channel.
As a data subject, you hold the following rights in respect of the personal data that 7meter holds about you. All requests are processed at no charge.
You have the right to request a copy of all personal data that 7meter holds about you, along with information about the purposes of processing, categories of data held, and any third parties to whom it has been disclosed.
You have the right to request that any inaccurate or incomplete personal data held by 7meter be corrected without undue delay. This includes updating your contact details, correcting a name misspelling, or amending an address.
You may request the deletion of your personal data where it is no longer necessary for the purpose it was collected, where you withdraw consent (if consent was the lawful basis), or where processing is unlawful. Note that legal retention obligations may prevent immediate full deletion.
You may request that 7meter restricts the processing of your personal data — for example, while the accuracy of the data is being contested, or during an investigation into the lawfulness of processing.
Where processing is based on consent or contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.
You have the right to object to processing based on legitimate interests, including profiling for marketing purposes. Where you object to direct marketing processing, 7meter will cease such processing immediately upon receipt of your objection.
To exercise any of the above rights, contact 7meter's support team via live chat or by emailing [email protected] with the subject line "Data Rights Request". We will acknowledge receipt within 72 hours and provide a substantive response within 30 days. Where a request is complex or numerous, we may extend this period by a further 60 days with prior notification.
7meter is strictly an adult platform. Access to the Platform and all associated services is limited to individuals who are at least 21 years of age. 7meter does not knowingly collect, process, or retain personal data from individuals under the age of 21.
Where 7meter becomes aware that personal data has been collected from a person under 21 — whether through KYC review, self-disclosure, or other means — the relevant Account will be immediately suspended, all bets voided, and all deposited funds returned to the originating payment method following identity verification. The minor's personal data will be deleted as expeditiously as permitted by applicable law.
Parents or guardians who believe that their minor child may have registered on 7meter are encouraged to contact us immediately at [email protected] so that the situation can be resolved promptly.
7meter operates in an international environment, and some of our service providers, data processors, and infrastructure partners may be located in jurisdictions outside Malaysia. As a result, your personal data may be transferred to, stored in, or processed in countries other than your country of residence.
Where personal data is transferred outside Malaysia, 7meter ensures that appropriate safeguards are in place to provide a level of protection equivalent to that required under applicable data protection standards. Such safeguards may include standard contractual clauses, data processing agreements incorporating binding data protection obligations, or transfers to jurisdictions that provide an adequate level of protection as recognised by applicable law.
By using the Platform, you acknowledge and consent to such international transfers of your personal data where necessary for the operation of the services you have requested.
7meter reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, or the Platform's data processing practices. The "Last updated" date at the top of this page will be revised whenever material changes are made.
Where changes are material — meaning they affect your rights or how we use your personal data in a significant way — 7meter will provide reasonable advance notice via a prominent notice on the Platform and, where appropriate, by email to your registered address. Your continued use of the Platform following the effective date of any revision constitutes your acceptance of the revised Policy.
If you do not agree with any changes to this Policy, you should cease using the Platform and may request account closure by contacting our support team.
If you have any questions, concerns, or complaints about how 7meter processes your personal data, or if you wish to exercise any of your data rights as described in Section 11, please contact us through the following channels:
All data rights requests and privacy complaints are handled by 7meter's compliance team. We are committed to resolving all privacy-related concerns promptly, transparently, and in accordance with our obligations under applicable data protection law.
For responsible gambling support, self-exclusion requests, or deposit limit queries, please visit our Responsible Gambling page or contact live chat directly.
7meter is committed to handling all personal data with integrity and transparency. We will never use your personal data in ways that are not described in this Policy without first obtaining your explicit consent. If you have any doubt about how your data is being used, please ask — we will explain clearly.
7meter is designed with your security and privacy at the core. Join Malaysian players from Kuala Lumpur to Penang who trust 7meter for transparent, secure sports betting and live casino play.
🔞 For players aged 21 and above only. Gambling involves financial risk. Please gamble responsibly.